ingenious packaging

This is the (paper) box for my new pen, a Faber Castell Avori.

After peeling the wrap off (tore that one so no picture) you see this:

The box for the new pen with a 3D print of the new pen
The box for the new pen with a 3D print of the new pen

Then when you open the box...

Gorgeous. But! Do you see the elastic?

The inside of the packaging, with the stunning pen and the elastic underneath it
The inside of the packaging, with the stunning pen and the elastic underneath it

And then I realised why! When you remove the pen holder you have a pen case, the strap is for closure.

The pen in the case.
The pen in the case.

PS Only after i figured that all out myself, I noticed the text in the lid 🤣

PPS The pen writes like a dream!

Genious design, definitely using the pen case now!